Apps for the real person are finally becoming a reality and this new app is available for any smart phone. Presently in the testing phases at an undisclosed retail location in the UK, this IBM app is said to “marry augmented reality with comparison shopping.” Every conscientious shopper knows how time consuming it is to read labels on every package to find to proper brand. This new app is designed to categorize each item, comparing brands, ingredients and calories. It is expected that very soon this will be a convenience that any shopper will be able to pull up on their smart phone as they shop.
The app is designed to take the dread out of shopping every week, and is one of the first that allows people to actually use an app to benefit their world of influence. Constructed in Hanover, Germany, Big Blue used high tech information stemming from image recognition technology out of IBM Research in Haifa, Israel. The technology was adapted to recognize the products on any store shelf, and new technology was born. Smart phone owners can separate their shopping list into gluten-free or vegetarian, and at the press of a fingertip, only these items will be identified.
Customers will be able to sort by sale items or to show available coupons or promo codes for the products selected. This reality technology breaks it down to the average customer and meets them on their smart phone screen. Users can find nutritional information, price comparisons and other details concerning that product. This app uses digital photography and instant access to the internet to successfully pull shopping into the 21st century.